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B2b Saas consultant

Ex-B2B Software Startup Founder.

... also an aspiring comic book artist

In the mid-2008, I co-founded my first Saas start-up in Bangalore, India called Simplify360 (then called InRev Systems). Currently, it is one of the leading AI-driven customer experience engagement and analytics company in India with clients across Southeast Asia. It was acquired by a US based company, Nextiva, in 2023.

Since 2018, I have been living in Adelaide, South Australia providing my expertise as a service to multiple Saas software. I also run a small solo product design studio on side called DBS Design Studio.

I am keen on sharing my thoughts and learnings in the area of product research, strategy, and design. I used to be an avid blogger during my startup phase in India, writing about various topics related to social media marketing, customer experience management, data analystics, design and startups. So I am trying to get back to writing and sharing more...

Recent Writings | Adelaide, South Australia